Elephant Valley | San Diego Zoo Safari Park

The largest, most transformative project in San Diego Zoo Wildlife Alliance's 110-year history, Elephant Valley sits at the heart of the San Diego Zoo Safari Park, and its launch needed to match that ambition. I helped lead a key art campaign that rolled out in stages: close and intimate at first, then widening with each piece until the full scale of the experience came into view. The work spanned print, digital, social, and OOH.