Forever Yakult | Yakult

To introduce the U.S. to the world's leading probiotic beverage, we were tasked with creating an integrated campaign that had to deliver on three fronts: explaining the history, explaining the science, and find a way to make bacteria sound yummy. 

I also managed their social media presence on Facebook and Twitter, including concepting and executing social promotions like sweepstakes and "Fan of the Week" programs.