Fight Night | Peacock

To launch Peacock’s star-studded series, Fight Nigh, we built an interactive digital experience that invited users to step inside the world of “Black Vegas.” I came up with the original concept and the experience architecture, designing the full interactive flow so users could explore the underground casino at their own pace, uncovering characters, exclusive content, and play Blackjack with the Mafia before the experience was hijacked by the heist that was central to the storyline.

We also brought the world of the series into the Atlanta community by collaborating with Atlanta-based artists to create murals inspired by the show’s roots, each featuring QR codes that helped fans discover participating Black-owned stores offering retro 1970s pricing for the day.