Summer of Love Pop-Up Picnic | The Bachelorette + Celebrity Dating Game | ABC

I concepted and led creative on a mobile experiential activation for ABC's Summer of Love, designed to launch the new season of The Bachelorette and introduce the network's new series The Celebrity Dating Game. The mobile picnic pop-up delivered unexpected fan moments, romantic surprise like gourmet picnic baskets, branded keepsakes, and talent appearances by Bachelorette, Katie Thurston, and Celebrity host, Michael Bolton.