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The Fight for Earth | Independence Day: Resurgence + Jeep
To launch the Grand Cherokee Trailhawk, Jeep teamed up with Independence Day: Resurgence for a cross-promotional campaign that connected the two brands’ DNA of action and adventure. I helped develop a custom spot and supporting campaign assets across OOH, social, digital, and dealership materials that leveraged the film partnership to showcase the vehicle's capabilities.
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