Wednesday | Digital & Experiential Activations | Netflix

This campaign extended far beyond social feeds, bringing the world of Wednesday into everyday spaces through immersive stunts, platform takeovers, and fan-first experiences designed to surprise audiences wherever they encountered the brand.

A Dreadful Back-to-School Portrait Experience: Led creative for an immersive Mall of America photo experience where fans embraced their inner Wednesday alongside Thing.

Lurch at LAX: Turned LAX arrivals into an Addams Family encounter with Lurch, Thing, and the iconic hearse greeting travelers in deadpan fashion.

AR Filter: Created an interactive TikTok and Snapchat filter that transformed users into Wednesday-style psychic visions complete with black tears and ominous prophecies.

Puerto Rican Day Parade: Helped bring the Addams Family to the streets of NYC with a custom float celebrating Luis Guzmán as Grand Marshal of the Puerto Rican Day Parade.

TaskRabbit: Reimagined Thing as a verified TaskRabbit Tasker through a custom in-platform stunt packed with darkly comedic service listings and reviews.

Nextdoor: Developed hyper-contextual placements imagining the Addams Family as unsettling suburban neighbors posting on Nextdoor.

Pinterest: Created native-style Pinterest placements showcasing gothic Addams-inspired aesthetics through curated collections and carousel content.