Wednesday | Season 2 Social | Netflix

For Season 2 of Wednesday, Netflix set out to evolve the franchise into a living, breathing world audiences could engage with daily. To do this, I led a delightfully unhinged team from concept to execution on creative that brought fans deeper into the macabre universe through in-character content, platform-native storytelling, and constant fan engagement.

-Custom Talent Shoots: Led ideation and scripting for bespoke social content captured with cast members including Jenna Ortega and Steve Buscemi, designed to blend social trends with Wednesday’s darkly comedic tone.

-Social Content & Edits: Directed an ongoing rollout of social creative that balanced fandom obsession, internet culture, and the unmistakable tone of the Addams Family.

-Community Management: Helped shape the in-world voice of the franchise across platforms, with all captions, fan replies, and broadcast channel content written in character by me or my team.